While the industry growth rate of 2.9% for 2024 continued to slow from pandemic heights of 11.8%, it still bested U.S. GDP growth by 10 b.p., according to the SFIA’s 2025 State of the Industry report, though a look at the P&L of industry players painted a rosier picture. Companies reporting higher profitability stood at 65.0% in ’24, marking a 690 b.p. increase over the prior year to hit the highest level in a decade. Just 21.4% reported a downturn in profitability, up 320 b.p. over ’23. While SFIA is cautious ... Log in to view full article.