Number one share in buds and number two in earphones.++++92% of business in headphones.++++Brand started in winter and action sports but evolving into sports and entertainment lifestyle brand. Now has partnership with NBA, for instance.++++Developing partnerships with other brands like Hurley. Collaborated with Dolce & Gabbana during Fashion Week. Partnered with Zumiez for Couch Tour.++++Interactive media key to marketing effort.++++One million fans on Facebook.++++Targeted distribution to consumer electronics, mass markets, sporting goods and mobile phones.++++E-commerce is new channel.++++Product line is segmented with Skull Candy for specialty. Now doing Skull Candy Mobility for mobile channel. Also starting Astro for gaming market.++++Will ... Log in to view full article.