ICR XChange Coverage: Rocky Brands
Makes about one-third of what it sells in owned factories in Dominican Republic and Puerto Rico.++++Work boots are 67% of business with Western 13%, hunting 16%, 1% military.++++Direct-to-consumer is 19% of sales, 17% independent is to boot retailers, while Western and SG chains are 13% each.++++Transforming business model from trucks taking orders at job sites to online business in order to improve profitability. In 2009 was 19% web-based and now 55% web-based. Mobile stores down from 100 to 35 and closed mini-warehouses to support that.++++With offering and refinancing, reduced interest expense in 2011 to $1.0 million from $6.5 million in ... Log in to view full article.