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Article Date: January 2012
Word Count: 286

ICR XChange Coverage: lululemon


Now has 350 stores in North America, about one third built out.++++Targeted guest is 32 years old but ranging from 15-70, sees all age groups growing.++++Real estate strategy starts with hip urban location, and then to affluent urban and finally suburban affluent.++++Store compensation is at 75th percentile of the market. Also increased benefits and added paid vacation.++++Sold 95% of Q4 at full price in 2011. Expects that to drop as inventory normalizes.++++Growth drivers are, in order of priority, comp store sales, North America build-out, e-commerce, international and new concepts.++++Run and yoga are primary activities but looking at spin, bike and ... Log in to view full article.

 


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