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Article Date: January 2012
Word Count: 170

ICR XChange Coverage: Brown Shoe


Segmented business into Family, Contemporary Fashion and Healthy Living. About 80% of assets work in those trends but the rest do not.++++During Q4, significant increase in promotional activity. Traffic and conversion were down but ASPs were up.++++Kept BOGO weeks in Q4 at six weeks. Boot sales did underperform on weather, offset partially by increases in running that almost offset the decline in toning. Also seeing strength in e-commerce business.++++Cautious about remainder of quarter with consumers still worried. Don’t see much change in that right now.++++Closed ... Log in to view full article.

 


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