Hummel Returns to Profitability in 2024
The Danish sportswear brand eked out a net profit of €1.6 million ($1.7 mm) for 2024, up from a €13 million loss the year before, as revenues increased 9% to €326 million ($354 mm) from €298 million. Last year, Hummel undertook a strategic recalibration, zeroing in on its core business. The primary growth engine was its team sports business, which improved by 20% across Europe. A strategic push into the amateur club ... Log in to view full article.
