An expected record-setting Cyber Monday will help drive another year of high-single-digit growth in U.S. online spending during Holiday 2026, according to Adobe Analytics, which forecasts 6.7% growth for the Nov. 1-Dec. 31 period to $275.1 billion, up from 2025’s +6.8% to $257.8 billion. Online spending has continued to post mid- to high-single-digit gains on top of 2020’s 32% spike to $188.2 billion. Mobile spending is expected to continue its ascent, accounting for 57.4% of total spend this year, up 100 b.p. from the prior year.

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