High Prices Drive Youth Sports Equipment Growth
Youth team sports equipment sales reached $1.6 billion in the U.S. for the year ended Jul. 2026, growing 3% year-over-year despite unit sales that declined 3%, according to Circana. Average selling prices soared by 7% during this period, and affordability is increasingly the biggest challenge to participation, as nearly half of parents cited cost as an obstacle. The largest team sports category remains baseball and softball, generating nearly $722 million ... Log in to view full article.
