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Article Date: September 2026
Word Count: 578

Helly Hansen Aims for $1.1 Billion in Revenue by 2030


The outdoor performance brand is aiming for a 10% revenue CAGR in a new five-year plan laid out during its first investor day under Kontoor Brands ownership, targeting $1.1 billion in revenue for 2030 while boosting profitability on a three-pronged focus of “supercharge the U.S.,” “win in premium outdoor,” and “power workwear.” The 10% top-line growth starts with FY 2025’s $675 million pro forma sales, which doubled from 2016. Channel split is 25% direct-to-consumer and 75% wholesale, with 75% Sport and 25% Workwear. The brand is currently in 50-plus countries, with ... Log in to view full article.

 


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