With the renewed focus on top-line growth over cost-cutting, Osprey is among HELE’s “green brands” with a healthy product offering ready for a renewed marketing push, the company said at the 2026 ICR conference. Osprey’s entry into ski and snowboard gear with the new Mountain Bound line got a call-out, as did Hydro Flask’s upcoming trail bottle series. The new growth strategy will see Hydro Flask focus on product innovation to connect with its core consumer in the increasingly crowded insulated beverageware category, with the brand staying at a premium price ... Log in to view full article.