The neglected lower-end of the market will see a push through 2025 as part of an effort to stabilize EBITDA margins in the 10%-15% range, GPRO management said at Morgan Stanley’s investor conference. With over 90% of unit sales now coming from MSRP’s of $299 and above, the company is planning a return to unit growth in lower end models to drive sales volume, both from older Hero models and new product introductions yet to be announced. Combined with high-margin subscription service sales, the unit growth push is expected to flow ... Log in to view full article.