Branded athletic apparel sales remained in the doldrums for the third consecutive year, growing just 2.1% in 2024 to $122,620 million from $120,091 million, lagging the sneaker market’s 5.0% improvement. Gains were held down by weakness in the U.S., declining 0.6% to $51,458 million. International markets all grew mid-single digits, with Europe up 3.9% to $31,546 million, Asia gaining 6.0% to $29,454 million, and Other regions—mainly Canada, and Latin and South America for most companies—increasing 4.1% to $10,162 million. Currency effects were less pronounced than in 2023, as the dollar was ... Log in to view full article.