Gatorade signs Carolina quarterback Cam Newton to a multi-year endorsement contract.++++Adidas unveiled its new uniform and footwear assortment for the NBA All-Star Game in Orlando later this month. Three Stripe-endorsers Dwight Howard and Derrick Rose will wear a special orange colorway of their signature shoes during the game. Rose’s fourth signature kicks, the adizero Rose 2.5, will be available at retail on Feb. 23.++++Asics will establish a subsidiary in India with partner Marubeni in April and a separate wholly owned subsidiary in Singapore.++++New Balance forges a national partnership with Playworks to expand opportunities to play to more than 130,000 students ... Log in to view full article.