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Article Date: September 2025
Word Count: 140

Etcetera: Asics, Rumpl, Liv Cycling, Columbia, SRAM, Sierra, New Balance


Asics is partnering with electronic components maker TDK on a research project combining TDK’s precision sensors with Asics sports science expertise to study athletes’ movements during training.++++Rumpl appointed outdoor industry veteran Phyllis Grove to the blanket brand’s board of directors.++++Liv Cycling hired Giant USA veteran Erin Curley as the women’s cycling brand’s global sports marketing lead.++++Columbia Sportswear is opening its first ... Log in to view full article.

 


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