The 7-year-old agency has founding partners with past connections to Nike via their work with Weiden & Kennedy. Mike Byrne, an Anomaly founding partner, was the co-creative director for W&K’s Nike account from 2000-2006. Meanwhile, the past client work of founding partner Justin Barocas at W&K included Nike, ESPN and JetBlue.

For DKS, the hiring of Anomaly and movement away from in-house creative and production comes months after the hire of Lauren Hobart from Pepsico as the retailer’s marketing czar and ... Log in to view full article.