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Article Date: September 2026
Word Count: 216

Crocs’ Wholesale and Heydude are Turning the Corner


Progress continues on resetting North American wholesale and Heydude in the back half of 2026, CFO Patraic Reagan reported at the Piper Sandler investor conference, as new styles power brand heat in the footwear fashion shift away from athletic. CROX is starting to see wholesale partners return to historical trends of ramping up at-once orders for new product winners proven in the DTC channel. Along with sandals, slippers and lined clogs bolstering year-round relevance and a ballet flat that has been an “absolute runaway hit,” Crocs’ Mellow line got a callout ... Log in to view full article.

 


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