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Article Date: June 2026
Word Count: 326

Crocs Turnaround Gains Momentum, with Heydude Bouncing Back


The speed bumps of H2 2025’s inventory rightsizing are giving way to clear growth paths, CROX said at the Baird Global Consumer, Technology & Services Conference, as North American DTC continues to pick up steam from its positive Q1 performance. The pullback on performance marketing in favor of digital- and social-channel-based brand-building campaigns is paying dividends, as those channels are leading a sales rebound driven by new product introductions. This trend should continue through the balance of the year. North American wholesale is expected to lag a couple of seasons behind ... Log in to view full article.

 


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