Chinese Retailers Shaken by Nike DTC Rumor
After Nike reported another quarter of struggles in the PRC earlier this week, the Chinese news outlet Sina reported that the Eager Beavertons may be planning to comprehensively reshape their operating model in the market. The crux of the rumor is that the E.B.s would take over direct control of e-commerce sales, terminating all first-class distribution licenses in mainland China effective Jan. 1, 2027. Currently, ... Log in to view full article.
