Last year’s store productivity and back-to-basics retail investments in DTC are paying dividends with the U.S., Canada and continental Europe reporting strong KPIs amidst the uncertain consumer environment, the outerwear maker reported at the Baird investor conference. Results are also improving in the pressured China and U.K. markets, as those two countries have started to see some rebound in the last few weeks.

GOOS’ FY ‘26 investment focus will land on more top-of-funnel marketing spend, merchandising and product creation talent, and some new store openings. The marketing spend is informed by the ... Log in to view full article.