A number of factors have ELY senior management encouraged that the golf equipment company’s fortunes can turn around from a disastrous 2011 that was plagued by poor marketing execution, natural disasters in Asia and difficulties in product lifecycle management that dragged on sales and profits. Approximately half of the $50 million in cost cuts made in 2011 will be funneled into new marketing initiatives this year, and it is likely Callaway will have a new marketing-centric CEO on board in the near future.

In the meantime, however, the company is eying stronger sales, gross margins and EPS in H1, exclusive of ... Log in to view full article.