The Famous Footwear parent stated that elevated brands and products outperformed during Back-to-School, highlighting Jordan and other recent additions in a roundtable discussion at the Telsey investor conference. CAL is seeing differentiated brands break through at both Famous, where national and highly demanded brands are in the lead, and in its Brand Portfolio, where the four lead brands continue to drive sales and take share. Overall, FF’s BTS period turned in a flat comp against last year’s mid-singles gain.

Jordan immediately landed in the top 10 brands following its July 11 rollout ... Log in to view full article.