A majority of Back-to-School shoppers are forging ahead with seasonal spending despite tariff uncertainties and lingering inflation fatigue according to PricewaterhouseCoopers’ latest survey, which found nearly 75% of respondents will maintain or expand their budgets over 2024, with more than 33% landing in the “spend more” cohort. PwC believes that retailers’ spring pull forward on the 90-day tariff pause may lead to some uneven inventory levels but that a majority should be able to right-size levels ahead of the BTS peak.

By category, respondents planning to spend $500 or more on technology ... Log in to view full article.