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Article Date: January 2026
Word Count: 120

Axel Arigato Taps Former Adidas Executive as New CEO


The Swedish footwear and lifestyle brand appointed Adidas veteran Frédéric Serrant as CEO, succeeding co-founder Albin Johansson, who has led the company since its inception in 2014. Serrant spent the past 16 years with The Big a, most recently serving as managing director for APAC, preceded by a nearly 14-year stint ... Log in to view full article.

 


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