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Article Date: August 2025
Word Count: 148

Athleta Sales Drop as New President Takes Over


Gap, Inc.’s women’s active banner struggled in the second quarter, tumbling 11% to $300 million in sales from $338 million with -9.0% comps, in a performance management called disappointing. The current assortment is broadly out of step with what customers are looking for, and the brand needs to return to its distinctive performance roots. New Athleta chief ... Log in to view full article.

 


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