Asics’ sub-brand is heading for a spinoff to facilitate faster decision-making for the sport-turned-luxury lifestyle brand, which will include a return to U.S. DTC operations in Feb. The Japanese sportswear manufacturer will separate Onitsuka Tiger into a new wholly owned subsidiary, OT Group, through an absorption-type company split set to be finalized on Jan. 1. It will also consolidate all of its regional subsidiaries’ Onitsuka Tiger operations into OT Group. During a press conference, Asics CEO Yasuhito Hirota said there are no plans to take the new OT business public.

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