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Article Date: November 2025
Word Count: 462

Asics Leans into Performance Running Growth Plan


Touting its progress in capturing market share in Performance Running, the Japanese sportswear brand intends to continue expanding its business in its largest category with emphasis on higher-end shoes and emerging markets, it revealed at its 13th Investor Day this week. Citing third-party share data from Circana, Asics claims the no. 1 share in Japan, the U.S., and Europe for adult running shoes in the $90/€90-plus tier. In the important U.S. specialty running channel, Asics said it has grown its share this year to the no. 2 spot, with 20% of ... Log in to view full article.

 


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