Preview - Please log in to view full article.

Article Date: January 2026
Word Count: 94

Arc’teryx Appoints New Chief Brand Officer


The Amer Sports-owned brand tapped former Tommy Hilfiger veteran Avery Baker to the newly created role of chief brand officer, supporting its rapid international expansion. She will be charged with leading the global brand strategy, marketing communications, and ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.