AS’ 2026 Investor Day was focused on the meteoric Salomon brand, which has accelerated to match and even surpass Arc’teryx as the company’s fastest-growing top-line contributor. The 79-year-old brand has evolved from its ski equipment origins to focus primarily on softgoods, with rugged and trail running sneakers as its hottest product category. Sales for the current year will top $2.5 billion, as consumers have responded strongly to the no-compromises value proposition of lightweight go-anywhere footwear.

Guillaume Meyzenq, a Salomon lifer, took the reins at the start of last year after serving as ... Log in to view full article.