BIRD’s senior management said that long-awaited fresh new Fall 2025 product will begin to reach the market this summer, in a round table discussion at TD Cowen’s investor conference. The latest styles—which include court silhouettes, cozy and lined models, expanded colorways, and more waterproof options—are a key pillar of the struggling sneaker brand’s turnaround strategy now that its operational restructuring is mostly complete. A re-launch backed by a marketing campaign that began in Q1 will aim to raise “top-of-funnel” consumer awareness of Allbirds. The third pillar will be improving consumer experience ... Log in to view full article.