Adobe Expects 5% E-commerce Growth for Holiday
Holiday 2025 e-commerce spending is on pace to hit $253.4 billion in the U.S., representing growth of 5% over the prior year, according to Adobe Analytics’ forecast for the Nov. 1 to Dec. 31 window. Cyber Monday is expected to post the highest single-day results with a 6% gain to $14.2 billion, while Black Friday will lead growth rates with an 8% increase to $11.7 billion. The firm is guiding for 10, $5 billion days compared to seven in ‘24. It should be a banner year for mobile device spending, with ... Log in to view full article.