Three Stripes jersey sales were up 4X during the 2026 FIFA World Cup compared to the 2022 tournament, the company told Bloomberg over the weekend, as early reads indicate Adidas is hoisting the sponsor-battle trophy. Adidas also said ball sales more than doubled, with all World Cup-related sales including football-inspired streetwear now expected to hit the high end of internal forecasts, tallying about €1.5 billion. Nike had previously reported that it sold 2.5X the number of national team jerseys in the pre-tournament build-up period compared to ‘22. At the start of ... Log in to view full article.