Adidas Takes Over Happy Valley
The Big a’s 10-year, $300 million Penn State sponsorship covering footwear, uniforms, and apparel across all 31 university programs took effect today. Adidas wasted no time launching the new gear, opening pop-up shops at the campus’ Pegula Ice Arena Wednesday and Thursday, with another round set for Jul. 8-12. The new deal, supplanting a 33-year relationship with Nike, was not without controversy ... Log in to view full article.
