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Article Date: November 2026
Word Count: 136

Adidas Signs AC Milan, Replacing Puma Starting in 2028


The Big a will take over as AC Milan’s kit sponsor in a 10-year deal worth €50 million ($57.4 mm) a year starting with the 2028/2029 season, making it the most lucrative kit sponsorship deal in Italian soccer history as the Rossoneri ditch Puma. Milan's previous deal, signed ten years ago, was worth €14 million per season and ... Log in to view full article.

 


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