Further development plans are underway at the Three Stripes’ new Chinese headquarters in Shanghai as it prepares to move in, CEO Bjørn Gulden told the International Business Leaders’ Advisory Council for the Mayor of Shanghai this week, laying out the next phase for its localization strategy in China. With the local design team and sourcing and manufacturing strategies in place, attention is turning to the new physical plant, which should be operational by year-end. Adidas first announced the move to the Westbund Central waterfront development in Aug. ‘25.

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