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Article Date: September 2025
Word Count: 310

Academy Aims Expansion at Middle-Income Shoppers


After reporting Q2 results last week, Academy Sports management provided some additional color on its store opening strategy and consumer demand trends in a round table discussion at the Goldman Sachs retailing conference. Momentum from the return to comp growth in Q2 is expected to continue as the company leans into its value image in the second half, despite indications of growing consumer uncertainty.

 

Academy has seen several years of falling traffic from the lowest income, sub-$50,000 households, trending down in the high-single digits, with stable results from the middle $50,000 to ... Log in to view full article.

 


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