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Sporting Goods Industry News for September 15, 2026

Crocs’ Wholesale and Heydude are Turning the Corner

Progress continues on resetting North American wholesale and Heydude in the back half of 2026, CFO Patraic Reagan reported at the Piper Sandler investor conference, as new styles power brand heat in the footwear fashion shift away from athletic.

OIA Pushes Legislative Priorities in Washington

The Outdoor Alliance’s annual D.C. fly-in is underway this week, arriving days before the close of comments on a rollback of the 2001 “Roadless Rule” for national forests, aiming to stop that rescission, reauthorize the Legacy Restoration Fund, and curb further attempts to sell public lands.

Golden Goose Sees DTC Fuel Growth

The luxury sneaker brand’s adjusted EBITDA improved 9% in the first half to €122.9 million ($142.9 mm) on 15% higher sales of €380.4 million ($442.3 mm), driven by direct-to-consumer, which climbed 22% year-over-year to €309.6 million.

JD Sports Names New North American Leadership

The U.K.-based Finish Line and Hibbett parent elevated chief commercial officer John Mersho to president and CEO of JD North America, succeeding John Hall, who retired after a four-decade career.

Nobull Hires Frank Bracken as President

The Tom Brady-backed training footwear and apparel brand hired 15-year Big Foot veteran Frank Bracken to lead its next stage of growth, just weeks after closing a funding round at a $1 billion valuation.

Firearms Trade Grows in June

Handgun imports increased 23% in June to 265,979 units, according to ITC data compiled by the NSSF, with pistol imports up 30% to 249,854 units, while revolvers declined 31% to 16,125 units.

Etcetera: Skechers, NSGA, Hyperwear, Rhone, PXG, Spy Optic, GSI Outdoors
 
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