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Sporting Goods Industry News for October 20, 2026

Adidas Raises Outlook After €200 Million Tariff Refund

The Big a said that third-quarter revenues increased 9% (7% CC) to €7,252 million ($8,433 mm) and operating income jumped 37% to €1,008 million ($1,172 mm), boosted by a €200 million IEEPA tariff refund.

Deloitte Forecasts Retail Sales Driving Holiday Spend

Deloitte joined the firms tracking consumers prioritizing gift-giving over travel and other Holiday-related spending in its 2026 Holiday Retail Survey, forecasting total household seasonal spend up 4% to $1,654 for 2026, bolstered by a 10% gain in retail goods spend to $988.

Wiffle Ball Sold to Rose Family

The iconic brand has been acquired by the Rose Family, founders of Big League Wiffle Ball, ending 73 years and three generations of ownership by the founding Mullany family.

Rossignol Group Names New U.S. Commercial Leadership

Rossignol elevated Jake Stevens to U.S. commercial director for Dynastar, Lange, and Look, effective Nov. 16, succeeding Dennis Gaspari, who will retire at the end of the year after 23 years with the company.

Sporting Goods Sales Growth Sustained in September

Sporting goods, hobby, music, and bookstore adjusted sales kept up their year-over-year gains, growing 9.6% year last month to $8,681 million from $7,923 million, the Commerce Dept. reported, but slipped 0.5% sequentially from Aug.

Amer Sports Adds Ding Scion to Board

AS appointed Shaoxiang (Eric) Ding, son of chairman Shizhong Ding, as a director with immediate effect, bringing father and son together on the board of the Arc’teryx, Salomon and Wilson owner.

Etcetera: Foot Locker, Adidas, Topgolf, QALO, Newell, Primary Arms, ABG, Shield Sights
 
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