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Sporting Goods Industry News for September 22, 2026

On’s Premium Playbook Gets Boost from Soccer and Golf

The Swiss sportswear brand is guiding for a high-teens top-line CAGR through 2029 in the new three-year targets unveiled at its 2026 Investor Day, on full-price selling and premium positioning, which should flow down to a 20%-plus adj. EBITDA CAGR on stable gross margins and SG&A leverage.

Nordic Outdoor Group Acquires Fibe

NOG, which purchased Bios Aktiebolag and its iFish brand earlier this month, has now acquired Swedish fishing supplier Fibe AB, expanding its position in Nordic ice and winter fishing.

S&P Weighs in on Dick’s New Notes

The ratings agency assigned a BBB issue-level rating to DKS’ proposed $1 billion senior unsecured notes, which is on equal footing with its existing senior unsecured debt, while affirming that its BBB issue credit rating and stable outlook remain unchanged.

Backcountry Buys Velofix

The acquisitive CSC Generation-owned retailer has added Velofix, which operates mobile bike shops in the United States and Canada, for undisclosed terms.

UnaliWear Files ITC Complaint over Smartwatch Features

The medical smartwatch maker filed a complaint with the International Trade Commission seeking to block certain wearable devices that UnaliWear says infringe on its patents.

Etcetera: Under Armour, Beyond Yoga, GoRuck, Enviolo
 
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