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Sporting Goods Industry News for September 21, 2026

Oura Sets IPO Range as Investors Cash Out

The smart ring maker is offering just 13.5 million shares directly, while early investors are selling another 36.5 million shares in an IPO valuing the company at around $15 or $16 billion, depending on final pricing.

Sporting Goods Industry Faces Excess Tariff Pressure, WFSGI Finds

The global sporting goods industry is contributing about $675 billion to global GDP, or about 0.6% of global economic output, while facing disproportionately harsh tariff rates, according to the WFSGI’s new economic impact report.

Puma Hires Nike Vet to Run Europe

Fokko de Rooij, most recently Nike’s VP EMEA sales, is The Big Cat’s new managing director Europe, succeeding Javier Ortega, who left the company this month.

JD Sports Inks Mexico Franchise

Taking a different approach from its U.S. buying spree, the Finish Line and Hibbett parent signed a long-term franchise deal with Grupo Axo, which already represents more than 50 international apparel, footwear and beauty brands south of the border.

Geartrade Expands as Sales Soar

The outdoor gear marketplace has relocated its Salt Lake City warehouse and headquarters, adding 6,000 sq. ft. of inventory capacity to support sales up 47% year-to-date, on top of a similar growth pace in 2025.

Colmar Restructures Board

The Italian ski and apparel brand placed four members of the Colombo family at the center of the company's board and executive structure, following the sudden death of president and chairman Mario Colombo in April.

Joola Settles with More Paddle Infringers

Sport Squad (dba Joola) has settled patent infringement claims with Friday Labs and has now reached a resolution with nine of the 11 brands it named in a patent infringement suit filed with the International Trade Commission in Apr.

Etcetera: Wolverine, Under Armour
 
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