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Sporting Goods Industry News for October 30, 2025

Puma Plans Broad Cuts in New CEO’s Turnaround Plan

The Big Cat’s new chief, Arthur Hoeld, was frank about the depth and breadth of problems facing the brand, warning that a multi-faceted restructuring was needed to clean up distribution, right-size operations, and above all restore brand momentum.

Crocs Guides for Q4 Declines at Core Brand and Heydude

Net income dropped 27% to $145,816,000 from $199,801,000 on a 6% revenue decline to $996,301,000 from $1,062,200,000 for the third quarter, as companywide direct-to-consumer growth of 2% was offset by a 15% drop in wholesale.

Columbia Sees Early Deliveries Boost Wholesale

A big impairment charge sent profits falling 42% in the third quarter to $52,005,000 from $90,157,000 as revenues inched up 1% (flat constant currency) to $943,425,000 from $931,768,000 in COLM’s seasonally largest quarter.

Boehm Departs Escalade after Just Seven Months

Former Gibson exec Armin Boehm took over as ESCA chief in April, succeeding the retiring Walt Glazer, but has now abruptly resigned, with the company’s VP of development and IR, Patrick Griffin, becoming interim CEO.

Kontoor Brands Appoints Global Head of Helly Hansen

The Wrangler and Lee parent elevated Børre Hegbom to senior vice president and global head of Helly Hansen, overseeing both its Sport and Workwear categories.

Coats Closes OrthoLite Deal

U.K.-based Coats closed its acquisition of OrthoLite for an initial enterprise value of $770 million, plus a potential $10 million earn-out, as it aims to create a super-tier 2 supplier of footwear components.

China Fentanyl Tariffs Halved in Trump-Xi Talks

While the average tariffs on Chinese imports to the U.S. remain at a lofty 47%, a compromise reached at President Trump’s summit in South Korea with the PRC’s Xi resulted in a 10 p.p. reduction of the incremental tariffs intended to punish China for the fentanyl trade.

Cadre Holdings Buys Tactical Equipment Brand

Cadre inked an agreement to acquire TYR Tactical for $175 million, including $150 million in cash and $25 million in stock, adding the tactical brand to its portfolio, which also counts safety brand Safariland.

Salt Life Making Progress

The former Delta Apparel subsidiary, which was acquired out of bankruptcy for $38.7 million by Iconix and Hilco Consumer-Retail Group last year, is accelerating transformation plans, with growth across retail, e-commerce, and new product categories.

Etcetera: Stio, Fabletics, True Spec Golf, Fanatics, Dick’s
 
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