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Sporting Goods Industry News for December 15, 2025

Holiday Traffic Builds, but Consumers Still Feel Inflation

Super Saturday is poised to hit new traffic records, the National Retail Federation found, but residual inflationary pressures continue to impact consumer behavior, according to new research from NORC at the University of Chicago.

Mips Acquires Helmet Safety Technology Company

The Swedish helmet tech company has inked an agreement to acquire Koroyd, which designs and engineers advanced, lightweight impact protection integrated into helmets, body armor, and other sports gear, for €40 million ($46.5 mm) on a cash- and debt-free basis.

Aluula Composites’ Revenue Jumps in FQ4

The Victoria, British Columbia–based maker of UHMWPE composite fabrics pre-announced that revenues increased 37% to C$2.9 million ($2.1 mm) in the fiscal fourth quarter ended Oct. 31.

Salomon Brand Chief Will Depart Next Year

Scott Mellin, the Amer Sports-owned brand’s global chief brand officer, is stepping down effective Apr. 1, 2026, after more than three years contributing to Salomon’s meteoric growth.

Allen Company Adds Wildlife Feed Brand

The outdoor products and accessories manufacturer is acquiring wildlife management specialist Domain Outdoor, which sells food plot seed, feed, and attractants, and nutritional supplements.

Varsity Brands Settles Data Breach Class Action

The parent of Varsity Spirit and BSN Sports has agreed to pay $1.1 million to settle a proposed class action related to a May 2024 data breach, pending final court approval, according to a filing in a TX district court.

Etcetera: Lululemon, Oberalp, Puma, Salomon
 
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