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Sporting Goods Industry News for July 15, 2026

Smith & Wesson Maps Strategy for Sustained Growth

SWBI laid out a five-pronged strategy to sustain FY 2026’s momentum into double-digit growth during its July Investor Day, looking to capitalize on the surging suppressor market, its recent gains in lever-action rifles and the professional channel.

Li-Ning Faces Tough Quarter

Retail sales of the Chinese sportswear brand declined in the low single digits year-over-year in the second quarter, with owned brick-and-mortar sales down by the same amount, while franchised stores and distributors were off mid-single digits.

361 Degrees Turns in Solid Q2

The Chinese brand’s retail sales of core branded products were up mid- to high-single digits in the second quarter compared to last year.

Selle Royal Group Taps Andy Pliszka as U.S. Chief

The Italian bike components and accessories maker hired Andy Pliszka as president & CEO of Selle Royal USA Inc. overseeing the Crankbrothers brand and the group's distribution business here.

Etcetera: Whoop, Nike, Lululemon, Colt CZ, SwissStop
 
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