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Sporting Goods Industry News for October 19, 2026

GoPro Details Merger Plan with Starman Optical

The embattled action camera manufacturer issued a preliminary proxy statement regarding its proposed merger with AI-focused firm Starman Optical, urging shareholders to approve all agenda items during a yet-to-be-scheduled special meeting of stockholders.

The Mountain Studio Targets U.S. Expansion

The Swedish ski and outdoor apparel brand established a U.S. subsidiary this fall to streamline logistics and customs procedures and support its North American expansion.

Amer Sports Names New Atomic Chief

Michael Absmaier, who is currently Atomic’s CFO & VP of business development, will become president of Atomic and Armada effective Jan. 1, 2027, succeeding Wolfgang Mayrhofer.

Gildan Faces Channel Stuffing Charges in New Lawsuit

Citing a June report from short seller Jehoshaphat Research, a new proposed class action filed in N. NY federal court accuses GIL of encouraging customers to pull forward as much as $500 million in orders.

Puma and Sprints Sue Each Other Over Cat Marks

The Big Cat and Sprints traded complaints over several marks, which Puma claims infringe on its Sprint, Leaping Cat and No. 1 Logo in a suit filed in MA district court, while Sprints seeks a declaration of noninfringement in OH.

HandsFree Labs Wins Ruling Against Skechers in Europe

Kizik’s parent company, Handsfree Labs, scored a win in its multi-front IP dispute with Skechers as Europe’s Unified Patent Court ruled that Skechers must stop selling infringing hands-free footwear products.

Nike, Timberland Sued over Designs

The Eager Beavertons, Converse, and Timberland are facing an infringement suit in CT district court brought by Mark Kratter, Boris Zuborev, and Eugene Finkelberg of East Village Shoe Repair fame for copying six of their designs.

Etcetera: Callaway, Anta Sports
 
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