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Sporting Goods Industry News for June 26, 2026

Industry Sales Grew Last Year, But Profit Didn’t

Impacted by tariffs, inflation, and macroeconomic uncertainty across the globe, some companies managed 2025’s challenges more successfully than others, as the industry’s aggregate profit margin compressed 170 basis points to 6.3% from 8.0%.

Authentic Brands Scores Moody’s Upgrade

The ratings agency elevated ABG Intermediate Holdings 2 LLC’s corporate family rating to Ba3 from B1, and bumped up its issue level ratings, maintaining a stable outlook.

Lululemon Shareholders Approve Appointments

LULU sees Chip Wilson’s director choices—Laura Gentile, former ESPN marketing chief, and Marc Maurer, former co-CEO of On—join its board, following the company’s 2026 annual meeting.

Rudy Project Taps Mayer to Lead North America

The Italian sports helmet and eyewear brand tapped Jaclyn Mayer as general manager of Rudy Project North America, as the brand transitions from its longtime independent distributorship model to direct ownership under Rudy Project S.p.A.

Etcetera: Ecco, Salomon
 
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