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Sporting Goods Industry News for October 07, 2026

Lululemon Resets Leadership Team Under New CEO

Coming up on a month after taking charge of the struggling apparel company, CEO Heidi O’Neill hired Maggie Gauger as president & chief product officer and Joseph Godsey as chief operating officer, two newly created roles, and made a handful of other changes in the C-suite.

Anta Sports Closes Puma Stock Purchase

The Chinese sportswear giant is now Puma’s largest shareholder as Anta has completed its purchase of Artemis SAS’s 29.06% stake for €1,505.5 million in cash, according to releases from both parties.

Japan’s ABC-Mart Grows Top and Bottom Lines

Profit attributable to shareholders at the multi-banner apparel and footwear retailer ticked up 7% to ¥25,931 million ($162.7 mm) over ¥24,336 million for the fiscal first half ended Aug. 31, on 6% net sales growth to ¥202,298 million ($1,265.9 mm) from ¥190,132 million.

Sweaty Betty Swings to Loss on Restructuring

The Wolverine Worldwide-owned women’s fitness brand grew sales 4% to £146,717,736 ($193.0 mm) last year from £140,417,498, but the bottom line finished £2,505,123 ($3.3 mm) in the red compared to a profit of £573,586, according to a new Companies House filing.

Beyond Yoga Sales Grow 9% in Q3

Levi Strauss’ yoga brand sales increased 9% to $36.0 million from $33.0 million in the fiscal third quarter ended Aug. 31, but have continued to decelerate from 16% growth in Q2 and a 23% pace in the first quarter.

Fleet Feet Elevates Jason Jabaut, Others

The running specialty franchisor promoted 20-year company veteran Jason Jabaut to president from his current position as chief operating officer.

Kästle Creates Advisory Board to Support Reset

The Austrian ski brand, which is owned by Czech holding company ConsilTech, has established an advisory board chaired by former Amer Sports exec Scott Mellin to oversee strategy, corporate governance, and performance.

Industry Heavy Hitters Back Microfiber Action Alliance

Nike, Patagonia, Under Armour, Lululemon, Cotopaxi, and REI are among the founding members of a new initiative under The Nature Conservancy to combat microfiber pollution.

Etcetera: Nike, On, Spyder
 
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