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Sporting Goods Industry News for September 17, 2026

Amer Sports Targets $3 Billion in Salomon Sales by 2028

AS’ 2026 Investor Day was focused on the meteoric Salomon brand, which has accelerated to match and even surpass Arc’teryx as the company’s fastest-growing top-line contributor.

Colt CZ Group Narrows Guidance as Gun Sales Accelerate in Q2

Booming firearms sales more than offset slacking ammunition revenue in the second quarter, as total revenue grew 56% to CZK 8,569,956,000 ($410.0 mm) from CZK 5,502,581,000, while profits more than doubled to CZK 869,925,000 ($41.6 mm) from CZK 395,357,000.

Yeti to Ramp Global Expansion, Expand into New Categories Including Apparel

At its 2026 Investor Day, YETI unveiled a five-year strategic plan targeting annual top-line gains in the mid- to high-single digits and annual adjusted EPS growth in the low-double digits to high-teens.

Beretta Launches Offering for another 15% of Sturm, Ruger

Now that RGR’s board has dropped its poison pill and the FTC has cleared the transaction, Beretta Holding is looking to add to its current holding of 1,587,000 shares, which represents 9.95% of Sturm, Ruger’s outstanding equity.

True Linkswear Scores Investment from Paramount Brands

The golf footwear brand will continue to operate independently out of its current facilities, but add the leverage of Paramount’s resources and infrastructure to build out its apparel and headwear categories.

Compass Diversified Ratings Affirmed by S&P

The ratings agency affirmed CODI and its parent company’s issuer credit rating at B-, while affirming the B+ rating on the company’s senior secured debt and the B- rating on the senior unsecured debt.

Sporting Goods Sales Accelerate in August

Sporting goods, hobby, music, and bookstore adjusted sales continued their stellar run, growing 10.7% year over year last month to $9,061 million from $8,182 million, the Commerce Dept. reported, and were up 1.2% sequentially from July.

Cathrine Stange Takes Bergans Helm

In what amounts to a CEO swap, Bergans appointed former Brav chief Cathrine Stange to its top job, after Silje Garberg Ree departed Bergans to lead Brav.

Etcetera: Nike, Skechers, Fanatics, RunWell
 
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