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Sporting Goods Industry News for April 17, 2026

Retailers Will Accelerate Store Openings This Year

Industry retailers plan to grow their aggregate square footage by 2.6% in 2026, nearly double last year’s pace, led by the ambitious opening cadence of Dick’s and Academy Sports’ big-box stores.

S&P Global Downgrades Nike to Negative

S&P downgraded the Eager Beavertons’ outlook from stable to negative, reflecting the prolonged time it’s taking to overhaul its merchandising and go-to-market strategies, while the ratings agency affirmed the Swoosh’s A+ long-term issue credit rating and A-1 short-term commercial paper rating.

Fitch Weighs in on Gildan after HBI Deal Closes

The ratings agency affirmed GIL’s long-term issuer default rating of BBB with a stable outlook, trumpeting Gildan’s $4.5 billion acquisition of Hanesbrands, nearly doubling the company’s revenue base to just over $6.0 billion, guided for FY ‘26 from $3.3 billion standalone.

Adidas Launches Global Media Review

The Big a spent over €3 billion on global marketing efforts last year, and is now opening a global pitch process for its media account, Campaign UK first reported.

Canyon Bicycles Names New CEO

The Groupe Bruxelles Lambert-owned brand tapped Matthias Meier as CEO, effective May 1, succeeding founder and long-time chief, Roman Arnold, who will remain executive chairman and focus on product innovation and strategy.

Report: Chip Wilson Creates New Investment Entity

The Lululemon founder and major Amer Sports shareholder is apparently taking time away from his proxy battle with LULU’s board to form a venture to back new and existing athletic-focused brands, Bloomberg reported.

Vendors, Employees Spared in Pre-packaged QVC Bankruptcy

The shopping network has reached a deal with lenders to restructure $6.6 billion in debt to just $1.3 billion and emerge within 90 days from a pre-packaged Chapter 11 filing in S. TX bankruptcy court.

Etcetera: PGA Tour Superstore, Birkenstock, Eagle Creek, On Running, Astral Designs
 
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