Sporting Goods Industry News for July 14, 2025
Back-to-school budgeting is averaging down in the low-single digits for 2025 as shoppers become more value-minded and spread dollars across the season compared to last year’s July pull forward, according to Deloitte’s 2025 Back-to-School Survey.
The parent company of more than 30 sporting goods brands has acquired GolfLogix, a golf course mapping company with a library of over 40,000 courses worldwide, from Miura and True Spec owner 8AM Golf.
CLAR has completed the sale of Pieps and its JetForce avalanche pack IP to an Austrian private investment firm for €7.8 million ($9.1 mm), including cash and debt.
After a similar move by Moody’s last week, S&P Global raised its issuer credit rating on the BSN Sports and Varsity Spirit parent company to B from B- with a stable outlook and bumped up its term loan rating to B.
Retail sales of the Chinese sportswear brand increased low-single digits year-over-year in the second quarter, with owned brick-and-mortar sales down by the same amount, but franchised and distributors improving low-singles.
The Chinese sportswear brand's retail sales of core branded products were up around 10% in the second quarter compared to last year.
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