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Sporting Goods Industry News for June 10, 2026

Asics Plans to Separate Onitsuka Tiger

Asics’ sub-brand is heading for a spinoff to facilitate faster decision-making for the sport-turned-luxury lifestyle brand, which will include a return to U.S. DTC operations in Feb.

Tariff Refunds in Question as Justice Department and CIT Spar

The honeymoon phase of IEEPA tariff refunds has drawn to a close as the Justice Department made good on last week’s hints of an appeal of the U.S. Court of International Trade’s order for universal refunds.

Yue Yuen Manufacturing, Retail Slump in May

Yue Yuen’s footwear manufacturing revenue ticked down 4% in May to an implied $483,601,000 from $502,937,000 last year, while total revenues at the Chinese company narrowed 2% to $693,883,000 from $711,425,000 for the month.

Adidas Extends Real Madrid Deal Until 2034

The Big a extended its kit partnership with Real Madrid for eight years in a record-breaking deal believed to be worth €1 billion ($1,177 mm), or €120 million per year.

Columbia Sportswear Sued over Tariff Refunds

COLM, Columbia Brands, and prAna were hit with a proposed class action in OR district court, brought by Evette Tan, accusing them of charging elevated prices on products that incorporated IEEPA tariffs.

Etcetera: SRAM, Erik’s Bike Board & Ski, Adidas, United Wheels, Franklin Sports
 
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