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Sporting Goods Industry News for July 20, 2026

Adidas Wins World Cup On The Pitch and Off

Three Stripes jersey sales were up 4X during the 2026 FIFA World Cup compared to the 2022 tournament, the company told Bloomberg over the weekend, as early reads indicate Adidas is hoisting the sponsor-battle trophy.

Thule’s New Categories Drive Q2 Growth, but N.A. Lags

Net income increased 5% in the second quarter to SEK 537 million ($57.3 mm) from SEK 512 million, as revenues inched up 1% to SEK 3,421 million ($365.1 mm) from SEK 3,403 million and would have increased 3% in constant currency.

Nike Sued over Strategy Reversal

The Eager Beavertons are embroiled in another proposed class action suit, brought by Tianna Jenell and naming former president and CEO John Donahoe, exiting CFO Matt Friend, and several directors as defendants.

Woodway’s Manual Treadmill Patent Invalidated

LifeCore Fitness sees the U.S. Court of Appeals for the Federal Circuit affirm the USPTO’s ruling and invalidate several of Woodway’s curved-treadmill patent claims as obvious.

Etcetera: Acros, Brooks, Adidas, Arena
 
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