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Sporting Goods Industry News for August 20, 2026

JD Sports Cuts Guidance after North America Weakens

Struggles at Finish Line pulled down JD’s North American revenues in the second quarter, with total organic sales across banners declining 4.5% to £1,070 million ($1,445.9 mm) and comps down 6.8%.

Rebel Sports, BCF and Macpac Grow Sales for SRG

Super Retail Group’s Rebel Sports’ sales increased 5% to A$1,422.7 million ($988.0 mm) from A$1,361.7 million for the fiscal year ended June 27, with comps up 3.8% on growth in transactions and average order value.

Li-Ning Sales Increase Low Single Digits in H1

First half net income attributable to shareholders grew 5% to RMB 1,816,185,000 ($266.7 mm) from RMB 1,737,422,000, on revenue that improved 3% to RMB 15,235,250,000 ($2,237.2 mm) from RMB 14,816,763,000.

Stella’s Profit Weighed Down by Increased Costs

Profit attributable to shareholders slipped 19% to $64,040,000 from $78,633,000 for the first half, impacted by increased material costs, product mix adjustments, and ramping up new facilities, as revenues ticked up 1% to $786,672,000 from $775,074,000.

Rapala VMC’s H1 Profits Soar

Net income nearly quadrupled to €8.5 million ($9.9 mm) in the first half from €2.2 million, as revenues climbed 7% to €134.8 million ($156.7 mm) from €125.5 million at the Finnish fishing tackle company.

VF Corp. Scores Moody’s Outlook Upgrade

The ratings agency changed VFC’s outlook to stable from negative, and affirmed its Ba2 corporate family rating and Ba3 debt-level ratings, citing improvements in operations and credit metrics.

SFIA Finds Participation Keeps Growing

Activity rates are continuing their ascent, the recovery of several key team sports is looking stickier and stickier, pickleball is leveling out, and affordability is an increasing concern, according to SFIA’s First Half Game Plan 2026: Key Moves in Sports Participation.

Etcetera: Lululemon, Under Armour, Stoke
 
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