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Sporting Goods Industry News for August 28, 2026
Grupo SBF’s Fisia subsidiary inked an amended agreement with the Eager Beavertons to continue their exclusive Brazilian distribution and retail partnership through May, 2034.
The owner of Reebok, Champion, and dozens of other brands has acquired a 51% stake in the IP of October’s Very Own, the premium lifestyle brand co-founded by Drake, while naming Vince Holding Corp. as OVO’s core global apparel and retail licensee.
Moody’s left Kontoor Brands’ Ba2 corporate family rating unchanged following a recent review, citing its iconic Wrangler brand and growth opportunities in hiking, skiing, sailing, and workwear apparel through Helly Hansen.
PTON and several of its officers saw an S. NY district court dismiss a proposed class action that claimed the connected fitness company’s execs concealed the truth about plunging post-pandemic demand for exercise bikes.
A No. CA federal court judge dismissed Quince parent Last Brand, Inc.’s allegation that Deckers was attempting to monopolize the shearling footwear market with a litany of “sham” trademark and trade dress lawsuits.
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