Branded athletic footwear sales rose just 3% last year to $104,971 million, up from $101,787 million in 2024, marking the fifth straight year of post-pandemic deceleration, driven by a small contraction in the U.S. market.

The Jackson, WY-based technical apparel brand, which said it now generates more than $100 million in annual revenue, is expanding into international markets.

The Big Cat’s chief commercial officer and 20-year company veteran Matthias Baeumer is stepping down for personal reasons, but will remain as a consultant and continue to represent Puma on Borussia Dortmund’s supervisory board.

The COLM-owned brand elevated current 20-year Columbia vet, Peter Rauch, to president of Mountain Hardwear, succeeding Troy Sicotte, who will transition to a new role as global VP, sales for the brand.

The Bluestone Equity Partners-backed pickleball equipment company expanded Doug Thielen’s role, adding president to his current position as CMO.