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Sporting Goods Industry News for July 02, 2026

Misto Holdings Guides for 15% Topline Gain by 2028

Misto is aiming to boost Fila’s global brand value as a key pillar of its “Value-Up” medium-term plan, along with expanding the brand portfolio and reinforcing Acushnet’s global leadership in the golf space.

Heritage Outdoor Group Acquires Badlands

The parent company of PSE Archery and Kryptek has added hunting backpack, gear, and apparel brand Badlands to its portfolio, acquiring it from W. C. Bradley Co. for undisclosed terms.

KMD Brands Finalizes Reverse Split, Financing

The Oboz, Kathmandu, and Rip Curl parent completed its 1-for-25 share consolidation, reducing its float to 71,976,827 shares from 1,727,438,195, trading on both the NZX and ASX.

NICS Checks Surge in June

NSSF’s adjusted NICS FBI background checks soared 11.7% to 1,123,006 in the seasonally slow month of June from 1,004,986, rising for the fifth consecutive month.

Report: Nike Bonuses Come in Below Target

The Eager Beavertons will pay out an average of 74% of target bonuses to staff worldwide, Bloomberg reported, citing a memo from inside the berm.

Darby Communications Beefs Up Team

The outdoor sports PR and digital marketing agency elevated three executives, naming Cory Van Auken as COO, Suzanne Hermann as vice president of client services, and Katie Richter as director of outdoor PR.

Heydude Settles with Fusion Shoes

Crocs’ subsidiary reached a settlement with Germany-based Fusion Shoes, which it accused of infringing on Heydude’s “Wally” style design and mark.

Nike Sued by 7-Eleven Ahead of Sneaker Launch

The convenience store chain filed suit in TX district court, accusing the Eager Beavertons of infringing on 7-Eleven’s Tri-Color mark with a new Air Max 95 colorway.

Etcetera: Bass Pro, Dick’s, Pure Hockey, True Spec Golf, Next Level Apparel, KDG
 
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