Preview - Please log in to view full article.

Article Date: January 2023
Word Count: 297

Adidas’ Press Releases Spoofed by Activists

The Yes Men, an activist group that works to get corporations to pay more attention to environmental and social issues, sent out two e-mails yesterday purporting to be Adidas announcements of a Cambodian union leader as co-CEO and a new apparel line inspired by factory workers. The releases came from an e-mail address at “” which deceived a number of industry news outlets including WWD, Just Style and Fashion United into covering their content as genuine. Adidas later confirmed that the releases were not from the company.


The first phony release said ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.