After Nike reported another quarter of struggles in the PRC earlier this week, the Chinese news outlet Sina reported that the Eager Beavertons may be planning to comprehensively reshape their operating model in the market.

Ben Francis, the Gymshark founder and CEO, is reportedly holding discussions with General Atlantic to buy back a portion of the 21% stake he sold to the PE firm in 2020, according to the Financial Times.

There were five sporting goods brands on NRF’s 2026 Top 100 Global Retailers list, compiled by Kantar Retail, based on U.S. retail sales the previous year.

The Swedish helmet technology company has agreed to pay $3.2 million to BrainGuard Technologies to settle patent infringement claims brought against Revelyst and its helmet brands.

Misto is aiming to boost Fila’s global brand value as a key pillar of its “Value-Up” medium-term plan, along with expanding the brand portfolio and reinforcing Acushnet’s global leadership in the golf space.

The parent company of PSE Archery and Kryptek has added hunting backpack, gear, and apparel brand Badlands to its portfolio, acquiring it from W. C. Bradley Co. for undisclosed terms.

The Oboz, Kathmandu, and Rip Curl parent completed its 1-for-25 share consolidation, reducing its float to 71,976,827 shares from 1,727,438,195, trading on both the NZX and ASX.

NSSF’s adjusted NICS FBI background checks soared 11.7% to 1,123,006 in the seasonally slow month of June from 1,004,986, rising for the fifth consecutive month.

The Eager Beavertons will pay out an average of 74% of target bonuses to staff worldwide, Bloomberg reported, citing a memo from inside the berm.

The outdoor sports PR and digital marketing agency elevated three executives, naming Cory Van Auken as COO, Suzanne Hermann as vice president of client services, and Katie Richter as director of outdoor PR.

Crocs’ subsidiary reached a settlement with Germany-based Fusion Shoes, which it accused of infringing on Heydude’s “Wally” style design and mark.

The convenience store chain filed suit in TX district court, accusing the Eager Beavertons of infringing on 7-Eleven’s Tri-Color mark with a new Air Max 95 colorway.

The UK retail conglomerate has agreed to sell its entire interest in Sports Direct Malaysia to MAP Active for $150 million, with the aim of opening over 350 Sports Direct stores in Southeast Asia.

The casual and outdoor retailer tapped digital commerce veteran Charlie Cole as CEO, effective Jul. 13, succeeding Andrew Mclean, who has decided to depart and is also stepping down from LE’s board.

The English folding bike manufacturer has sold equity worth a reported £18 million, with French retailer Decathlon picking up a 10% stake through its Decathlon Pulse investment arm and Chinese firm BA Capital taking 5%, according to the Evening Standard, as part of Brompton’s international expansion efforts.

DKS is extending its longtime shopper loyalty program with ScoreCard+, which costs $99 annually and offers a robust suite of rewards and free services to its best customers.

The Sentinel Capital Partners-backed parent of League, Legacy, Ouray, and Locale is acquiring Wild Tribute, known for its national park-inspired apparel.

The four-store Oregonian outdoor retailer will remain open, following the latest twist in its pending closure first announced in May 2025 with the retirement of owners Deek Heykamp and Bryan Knudsen, according to reporting from local Portland outlets.

The Big a’s 10-year, $300 million Penn State sponsorship covering footwear, uniforms, and apparel across all 31 university programs took effect today.

The golf course operator filed suit in AL district court, accusing Cathia Moss of infringing on the “Arcis Golf” mark and its castle-and-flag logo.