The struggling German company has attracted interest from multiple Asian competitors as its share price languishes near a 10-year low, according to multiple reports. Bloomberg said that Chinese giant Anta Sports is interested and has already hired advisers to help with the process, with other potential bidders include Chinese rival Li Ning and Japanese manufacturer Asics, making this a competitive race for the German heritage brand.

Puma shares jumped 11.5% in pre-market trading on the news. The company’s market value currently stands at around €2.5 billion, but shares have lost nearly two-thirds ... Log in to view full article.