Sporting Goods Intelligence Database on CD-ROM

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The SGI Database – just revised for the latest, up-to-date company information and contact names.

Database marketing is the wave of
the future—big companies now use
it because it’s the fastest, smartest
route to customers and prospects.
SGI Database customers include Nike,
Atomic, Wilson, Smith, Ride, Karhu,
Prince, Head and many others.

The SGI database gives you access to the raw data we use to compile the Sporting Goods Intelligence Directory.

It contains over 200 data fields that you can query and use to generate your own customized marketing database. Here are some of the ways you can use the database:

Identify product affinity	find all the retailers already carrying your products... and retailers carrying similar lines who should be carrying your products. If in-line skate makers had knocked only on the doors of roller skate shops, the category wouldn’t have exploded the way it did.
Qualify leads quickly	Retailers are classified into one of seven volume ranges; chain store operations show the number of locations operated. Use both to calculate a lead’s overall potential in your product category.
Attack your target market	Focus tightly on regional markets, expand into new territory: pull contacts by state, area code, zip code... get lists of sales reps who cover the area at which you’re looking.
Find the right contact	The database lists ten different responsibility areas for officers at suppliers, manufacturers and distribution companies. When you call, you can ask for them by name.
Do market research	Call leading retailers in that category and ask them what they want, what they would buy and what they think the issues are.

Contents

Click here to view the Retailer data fields.
Click here to view the Vendor data fields.
Click here to view the Sales Rep data fields.

Updated Yearly
The SGI Database is updated every Fall. Database updates are much less expensive than the initial purchase, so you can keep your data clean and up-to-date!

Options, Options, Options

Complete Database	Includes Retailers, Vendors and Sales Reps, plus Organizations, Publications and our International Trade Show List.
Retailers Database	Includes Retailers plus Organizations, Publications and our International Trade Show List.
Vendors & Reps Database	Includes Vendors and Sales Reps, plus Organizations, Publications and our International Trade Show List.
Custom Mailing Lists	We'll customize a list for you—pay for only the companies that you want. Call or e-mail us with a description of your needs and we'll put together a quote.
Choose Your Data Format	We maintain the Database in MS Access 2000, but we can also provide it to you in dBase or ASCII CSV if you prefer. You MUST have relational database software to use the full SGI Database, but we can provide a flatfile mailing list in a word processor or spreadsheet format.
Choose Your Medium	CD-ROM or e-mailed, your choice, same price.