Frequency
of
Publication: |
Weekly.
Ad closing is at 5PM each Wednesday except Christmas week and July
4th week. Faxed issues are sent out Friday night. Mailed issues are
dropped Friday and are generally received the following Monday. |
| Circulation: |
Approximately
1,400 paid, with pass-along readership estimated at 8,000+. 75% are
top level executives (including presidents, sales managers, and marketing
managers) at sporting goods manufacturing firms. 10% are officers
at major retailers and independent sales rep firms. 15% are financial
analysts and consultants to the sporting goods industry. Approximately
12% of subscribers are outside the U.S. |
| Rates: |
All
prices are net. Base rate: $100.00 per column inch, per insertion.
A column inch is one inch high by three inches wide. Frequency discounts
are as follows:
 2-3
insertions - $90.00 per column inch
4-6 insertions - $80.00 per column inch
7-12 insertions - $70.00 per column inch
13-25 insertions - $60.00 per column inch
25+ insertions - $50.00 per column inch |
|
To
qualify for a frequency discount, insertions must be the same ad in
consecutive issues. SGI is printed in black ink on goldenrod
paper. Ads must be one-color (black) only and any shading or halftones
must be very coarse (i.e. 60 lpi). |
|
Special
info for full-page ads:
A
full page ad costs $1,500 per insertion. The ad can have a maximum
overall size of 7.5" x 10"
An
insert costs $1,800 per insertion. The insert can be any single
letter-sized sheet printed on one or both sides and supplied by
the advertiser. We will scan the insert and include it in the pdf
so it is seen by e-mail subscribers.
|
| Extras: |
Set-up
and typesetting is included in the base rate. Inserting corporate
logo is an additional $20.00 per insertion. A blind box is an additional
$20.00 per insertion. |
| Payment: |
Payment
in full must accompany order. We accept checks drawn on U.S. banks,
Amex, M/C, and Visa. |
How
to Submit
Your Ad: |
If
you want us to compose the ad for you, E-mail your ad text to:
Attach any logos or other graphics you want included.
Alternatively, you can send us the entire ad as a tiff file. We
use Photoshop 7.0 and PageMaker 6.5 to compose the ads and the newsletter.
|
