Retail sales for the Nov.-Dec. period rose 4.1% to $471.5 billion, up slightly from a 3.8% forecast by the National Retail Federation, and ending a year that was retail’s strongest in the U.S. since 1999 as overall consumer purchases rose 7.7%.

It depends on whom you ask. If your customer is liv­ing paycheck to paycheck, you just came through a bruising Holiday season that was marked by heavier than expected promotional activity, especially at the end.

The Adidas-owned brand, which will see its 10-year tie to the National Football League come to an official end on Mar. 31, is using Sunday’s NFL Divisional playoff between the Green Bay Packers and New York Giants to roll out a new marketing campaign around the CrossFit fitness concept.