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Article Date: May 2017
Word Count: 153

Wolverine Forms Children’s Group, Licenses Stride-Rite

WWW inked a global, long-term license for the 100-year-old children’s brand with Vida Shoes International, which manages a portfolio of over a dozen women’s and kids’ shoe brands including Carter’s, Hanna Anderson and Union Bay. Cutting Stride-Rite loose is a key part of the company’s Way Forward strategic transformation plan, and WWW had just finished closing all the brand’s struggling retail stores. Vida will ramp up operations in July to support the global base of wholesale Stride ... Log in to view full article.


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