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Article Date: November 2017
Word Count: 123

VF Buys Icebreaker, Doubling Down On Natural Fibers


The New Zealand brand, which had sales of $150 million in the trailing 12 months, is seen as a complement to the SmartWool brand, which VF said will amplify its presence in the fast-growing natural fibers market. The outdoor specialty space, in particular, has seen a wave of natural fiber sustainable brands in socks and sportswear develop traction in recent years. ... Log in to view full article.

 


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