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Article Date: August 2017
Word Count: 266

VF Acquires Workwear Brand Williamson-Dickie


The $820 million cash deal will enhance VF’s workwear portfolio with another $875 million in revenue and add key brands like Dickies, WorkriteKodiak, Terra and Walls to VF existing stable of brands like Wrangler, Riggs, Timberland Pro, Red Kap, Bulwark and Horace Small. It is expected to be accretive to 2017 results. Combined, VF will have a $1.7 billion workwear business that it believes can grow on a DTC and B2B basis as well as internationally. The U.S. represents 66% of its business and wholesale is 60% of its business with another 14% in DTC and 24% direct to businesses. ... Log in to view full article.

 


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