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Article Date: September 2017
Word Count: 388

Toys R Us Sees Future in Store Experience

The declaration of CEO David Brandon lays out a detailed strategy of how the bankrupt toy retailer plans to reverse its fortunes, starting with this Holiday season, which historically represents 40% of annual sales. While there will be some leases rejected, Toys R Us believes that a $64.8 million investment in the in-store experience from 2018-2021 will reverse the fortunes of its brick & mortar business. It also includes investments of $72.4 million in higher wages for more skilled sales people, and plans to reformat existing stores at a cost of $276.6 million over that time frame to combine Toys ... Log in to view full article.


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