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Article Date: August 2011
Word Count: 907

The Sports Authority Aims to Redefine the Big Box


TSA was the original Big Box store in sporting goods, at least the first one that really mattered. The industry nickname bestowed on it was We B Sports with its warehouse approach to sporting goods. It fought its way to respectability, even getting the Nike line, but then fell on hard times and became known as Sports Atrocity. Finally put together with Gart Sports under Leonard Green Partners, it has been working to find a formula where it doesn’t have to fight Dick’s Sporting Goods on its own turf, where it has consistently been at a disadvantage.

 

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