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Article Date: December 2018
Word Count: 342

The Athlete’s Foot Booming after Turnaround

The athletic footwear franchisor now has over 520 stores in 32 countries, and generated total sales of $417 million last year after a tumultuous six-year transition in which more than 300 stores were closed and the same number were either opened or refitted. Buying group Intersport International acquired TAF at the end of 2012 after several changes of ownership and bankruptcy proceedings, and installed PVH veteran Ingmar Kraak to implement the turnaround. The strategy was to reposition TAF as a cool banner for lifestyle sports-inspired footwear, addressing young consumers and competing against the likes of Foot Locker, JD Sports Fashion ... Log in to view full article.


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